The 90-day Idea Roadmap Workshop

The 90-Day Idea Roadmap Workshop

Welcome! I'm so glad you're here.

Before we get started on this journey together, I want to share why I'm here with no makeup on, hair imperfect, no fancy production-level setup.

I'm here, as I am, because this is a come-as-you-are-space - both for you and your ideas.
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This is the let-your-hair-down corner of these internet streets. No performing or perfectionism over here.

Because building an idea is a messy, imperfect, emotional, human process.

At the bottom right of your screen, you’ll see a Send Me a Note option. You can use it if something comes up, if you have a question, if you feel stuck, or if you want to talk through what you’re uncovering.

You don’t need to have the perfect words or be able to explain it clearly. Just tell me where you are and what you’re trying to figure out, and I’ll respond as soon as I can.

This space is here to help you think honestly, process everything in real time, and let your idea take shape without rushing it.

So, bring your raw, authentic self to this space so your idea can truly reflect your most impactful and purposeful vision.

Workshop Outline

This workshop includes about 1 hour of guided video. You may want to set aside another 45–60 minutes to pause, reflect, and complete the roadmap work as you go.

Section 1

What Happens Next

section 1

5 Reasons Why We Hoard Our Ideas & 5 Ways To Stop It

Before we map the idea, we need to understand why it has stayed in your head this long. Most people think they’re stuck because of the obvious reasons: time, money, clarity, confidence. But those are usually only the surface-level reasons and there's often something deeper going on. In this section, we’ll look beneath the surface and uncover what’s actually keeping your idea from moving, so you can start building the habit of taking action on the ideas that matter to you.

Section 1 • 22:33

section 2

Why This Work Exists & Why I Lead It

I’d love to stay connected as your idea keeps unfolding! Come find me @DeAnnaJMcIntosh on LinkedIn, Instagram, Threads, Tiktok, and Substack.

A quick note about me and social media: you won’t find me posting every day. I spend a lot of my time in real conversations, in-person spaces, and deep client work. But when I do share, I aim to make it intentional, useful, and worth your time.

Section 2 • 9:45

And just for fun…Here’s the first bridal show I produced at The Ancient Spanish Monastery in North Miami Beach that I mentioned in the video. I planned, produced, marketed, and executed the whole thing by myself (other than hiring people for the day of), and I had never done anything like it before.

That’s why I believe so deeply in helping people move their ideas out of their heads. Because most times you don’t know what you’re capable of building until you actually start building it.

section 3, Part 1

The Idea to Asset Model

Now, we'll walk through the phases your idea moves through from idea to built, so you can see the bigger path your idea will move through in this workshop.

Section 3, Part 1 • 5:49

section 3, Part 2

Choose Your Roadmap Path and One Idea

You will choose either the notebook path or the guided path option. If you choose the guided path, you have 3 options:

Section 3, Part 2 • 2:05

Option 1: Use the workbook only

Complete the workbook on your own, then use your responses to create your 90-day roadmap and Resource Bridge Report at the end.

Option 2: Use the workbook + GPT

Complete the workbook first, then upload it to the GPT so it can help create your 90-day roadmap and Resource Bridge Report.

Option 3: Use GPT only for the most comprehensive + efficient route

I built this custom GPT to walk you through the workshop in a more conversational way. You can type or talk your thoughts out, brain-dump what’s in your head, and let it guide you through the prompts so your answers become a clear 90-day roadmap.

Your Roadmap Tools

01 | Fillable Google Doc Workbook

You will be prompted to make a copy of it.

Access Google Doc

02 | Fillable Word Doc Workbook

The download will start automatically once you click the button.

Download Word Doc

03 | Roadmap GPT

The link will open the GPT inside Chat GPT. Access Password: 90daybuild

Launch GPT

A quick note about ChatGPT access

This roadmap experience can be completed on the free ChatGPT plan, but because it is a deeper guided exercise, you may have the smoothest experience with a paid ChatGPT plan.

Free accounts may run into message, upload, or tool limits before the roadmap is complete. To help with this, the GPT will ask you a few times throughout the process if you want to create a roadmap backup file.I highly recommend saying yes when prompted, so you have a copy of your work in case you need to pause, hit a usage limit, or come back later.

A quick note about your Roadmap GPT access

The GPT password may change periodically to keep access protected, so this page will always be your home base.

Any time you want to come back and use the GPT, return here first to reference the most current password.

After you use the GPT, it may not always appear in your GPT list on the mobile app. For the easiest access, come back to this page and use the GPT link from here.

section 3, Part 3

Workshopping Your Idea Through The Model

This is where we take your idea and workshop it through the model to create your 90-day roadmap.

There will be a series of questions per phase of the model. You'll answer each question one at a time, so feel free to pause the video as you take your time and work through them.

If you've chosen the GPT only path, you'll click Get Started in the GPT to begin this same roadmapping process guided by the GPT.

Section 3, Part 3 • 18:04

section 3, Part 4

Creating Your 90-Day Idea Roadmap

This is where we turn everything you've worked on into your roadmap together.

Now that you’ve worked through your Vision, Shape, and Build phases, you’ll turn those pieces into your 90-day roadmap.

Take your time here. The goal is not to map every possible task into the next 90 days.

The goal is to decide and prioritize what needs to happen first, what comes next, and what can wait, so your idea has a clear path forward.

If this part starts to feel overwhelming, click the Send Me A Note widget on this page. Just tell me where you’re getting stuck, and we can think through it from there.

If you're doing the Workbook + GPT path, you'll now click Get Started in the GPT and upload your workbook so it will generate your 90-day roadmap and the resource bridge, which we cover in the next video.

Section 3, Part 4 • 2:47

section 4

Building Your Resource Bridge

This is where your idea meets your real life.

The Resource Bridge helps you look at what your idea needs vs what you already have, and what gaps exist.

But I need you to hear me clearly: the gaps do not mean your idea is impossible.

This work is NOT proof that you should stop or shrink your vision. This work IS information to shape the first version of your idea in a way that actually fits your life right now.

‍You do not need every resource, every connection, every dollar, or every answer to begin. You need to know what you’re working with, what needs to be solved for, and what version of your idea can move forward from here.

So if this part of the work brings up doubt, discouragement, or a “maybe I don’t have enough” feeling, click the Send Me A Note widget on this page. You do not have to figure this out alone.

Sometimes the thing that looks like a wall is actually just a place where your idea needs a different door.

Section 4 • 2:02

section 5: you made it!

What Happens Next

You did it!!!!

You took the steps to get the idea out of your head, think through what it actually is, shape the first version, and build a roadmap you can take action from.
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‍YOU created momentum.
YOU took action behind your idea.
What's left now is to execute.

Section 5 • 1:37

Now, I'd love to hear where you landed!

Don't worry about whether it all makes sense yet or if you aren't 100% confident in what you have.
Just start with where you are.‍

Use the Send Me a Note option on the bottom right of your screen to share what came out of this process for you, what still feels unclear, or where you think you may need support next.

And if you already know you may want support building or executing your idea beyond the workshop, click Explore Working Together. We can review your roadmap, talk through what you’re building, and see what kind of support would make the most sense for where you are.

Explore Working Together

share your experience

Before You Go, I'd Love Your Feedback!

If this workshop helped you see your idea differently, understand what it may take to build, or feel more ready to move forward, I’d love to hear what shifted for you.

Your words may help someone else finally take the first step with the idea they’ve been carrying too.

Share Your Experience