Strategic Advisory & fractional chief of staff partnership for human-first, impact-driven leaders

Helping you close the gap between bold idea and built reality, faster.

I'm DeAnna McIntosh, Founder of The Visionry. I work beside you as your strategic right hand, helping uncover what’s possible, innovate what comes next, organize what matters, and move the right work forward.

This is a human-first partnership: providing strategic support for the business you’re growing, the future you’re trying to build, the people involved in making it happen, and support directly for you, the leader at the center of it all.

‍Bring me the ideas you can’t stop thinking about, the opportunities you’re trying to make sense of, the decisions that need thinking through, and the moving pieces that need clearer direction.

start a conversation

Support for when the next version of the business needs a way to move forward.

Sometimes you can feel where the business is trying to go next before you have the language, plan, or structure for it.
You may be sensing a new opportunity, exploring a different direction, reimagining parts of the business, or noticing that the way things have worked until now, won't be enough for what's coming next.
It could show up as an idea that keeps coming up for you, a conversation that opens a new door, a team dynamic that points to something deeper, or a growth opportunity that feels promising but isn't conceptualized yet.
This partnership gives you a strategic right hand inside that space: someone to think with you, organize what is developing, and help you move the right work from possibility into action.

What We Can Work Through Together

You may be building from scratch, rethinking something that already exists, exploring a next-stage opportunity, or trying to make part of the business work better than it does right now.

The work we do together needs more than a quick answer.

It needs space to think, a partner to help make sense of what is emerging, and enough structure to move the work from conversation into something the business can actually use and see impact from.
Growth Strategy
Clarifying where the business is ready to grow, what deserves attention now, and what decisions need to be made before the next move.
Offers, Programs, and Innovation Initiatives
Shaping new or existing services, programs, partnerships, internal initiatives, or future-facing ideas into something clear enough to build or improve.
Structure and Operations Support
Creating the plans, priorities, communication, ownership, and working cadences that help the right work keep moving.
Leadership Thought Partnership
Giving you a place to think through what you are seeing, sensing, questioning, and deciding with someone close enough to you and your business to understand the nuances.
Customer, Team, or Community Experience
Thinking through how the work feels, functions, and creates value for the people who interact with it, whether we are designing something new or improving what already exists.
Start a conversation

Let’s talk through what strategic support looks like for you.

You don’t need to have everything fully figured out before we talk.
Bring what’s in motion and what’s still emerging: the idea, opportunity, decision, project, growth season, or future-facing thing you’re trying to build. We’ll talk through what you’re sensing, what’s possible, where the gap is showing up, and what kind of strategic right-hand support could help move it forward.

Choose a time below and we’ll start there.
P.S. Tech Happens. If the booking calendar isn’t working, email me directly at deanna@thevisionry.com with 2–3 times that work for you, and I'll send over a calendar invite.

FAQ

A few things that may have popped up in your mind:
Is this Fractional Chief of Staff support?
Yes, but with The Visionry’s human-first, innovation-forward approach. Think of it as strategic right-hand partnership for the ideas, decisions, projects, priorities, and future-facing opportunities that need to move from possibility into reality.
Do you advise, execute, or both?
Both actually. The point of this partnership is not to leave you with another strategy document to figure out alone. I help you think through what matters, organize the path forward, and support the movement needed to bring the right work to life.
Do I need to know exactly what I need before reaching out?
No. You can come with the raw version: the idea, the opportunity, the tension, the messy pieces, or the future-facing possibility you want help navigating. We’ll sort through what kind of support makes sense from there.
Is this only for fixing what is stuck?
No. This partnership can help with what is stuck, but in true Visionry form, it is also for creating what does not exist yet: new ideas, offers, initiatives, experiences, partnerships, programs, systems, or strategic directions your business is ready to explore and build.
Is this admin support?
No. This is not task support or inbox/calendar management. It is strategic partnership for work that needs thinking, shaping, organizing, decision-making, and movement.

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a newsletter and podcast about ideas - what keeps them stuck, how to move them forward, and what becomes possible when you do.
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Think pieces designed to activate your creativity, flex your thinking, reframe what's possible, and get you moving on the ideas you're sitting on. Some letters become podcast episodes. Some don't.
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A Think Tank In Your Ears and In Your Inbox

You're in the right place if you have been curiously questioning the status quo and are ready to develop and execute the ideas, initiatives, and projects that will reshape the way work works, life is lived, and how impact is realized.

On this site, we explore:

How to convert our strongest ideas into powerful assets for change and impact
A new creativity and innovation process to build out your ideas and manage your innovation projects
How the future of work is being redefined by what gets done, not who was hired to do it
Using Intrapreneurship as an employee engagement + retention tool and innovation engine inside your organization

Work Together:

1) Shape Your Bold, Visionary Idea Into Something Ready To Build
build your 90-day idea roadmap
2) Your Next Million-dollar Breakthrough Is Sitting In Your Breakroom
the intrapreneurship approach
3) Your Neighborhood's Next Big Solution? The Person Next Door
explore collaborative community problem-solving
4) Designing & Growing Immersive, Experiential Retail Concepts
Explore our other studio, retailing evolved®

Resources:

We're In The Middle Of A Recession. And It's Not A Financial One.
The Essay
Build Your 90-Day Idea Roadmap
the substack
the podcast
speaking

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