fractional chief of staff for impact-driven leaders

Helping you close the gap between bold idea and built reality, faster.

I'm DeAnna McIntosh, Founder of The Visionry. I work beside you as your strategic right hand, helping uncover what’s possible, innovate what comes next, organize what matters, and move the right work forward.

I am your strategic thought partner and execution partner, laser focused on executing your most important priorities.

Bring me the ideas you can’t stop thinking about, the opportunities you’re trying to make sense of, the decisions that need thinking through, and the moving pieces that need clearer direction.

This is a human-first partnership: providing strategic support for the business you’re growing, the future you’re trying to build, the people involved in making it happen, and support directly for you, the leader at the center of it all.

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Here for when the business is ready for a strategic right hand

This is for seasons when the business is growing, shifting, scaling, or preparing for what comes next, and the work needs more strategic coordination than the current business structure (or you alone) can hold.
There is a bigger opportunity that needs attention.
A new offer, initiative, partnership, program, experience, or growth path has potential, but needs clearer direction before it becomes a real priority.
The business is outgrowing its current structure.
The work is moving, but the systems, processes, communication, ownership, decision-making, or operating habits need to advance alongside it.
Important work needs more strategic coordination.
Projects, priorities, people, and decisions are connected, but no one outside of you is close enough to the full picture to help organize the path forward.
The leader needs a strategic right hand.
Not an assistant, task-taker or operations manager. A strategist who can think across every area of the business, understand the nuance, help make sharper decisions, and support execution follow-through.
Innovation needs a clear pathway into the business.
The ideas are there, but they need to become clear enough for people to understand, support, resource, and execute.
two ladies working and collaborating together

Support for when the next version of the business needs a way to move forward.

Sometimes you can feel where the business is trying to go next before you have the language, plan, or structure for it.
You may be sensing a new opportunity, exploring a different direction, reimagining parts of the business, or noticing that the way things have worked until now, won't be enough for what's coming next.
It could show up as an idea that keeps coming up for you, a conversation that opens a new door, a team dynamic that points to something deeper, or a growth opportunity that feels promising but isn't fully formed yet.
This partnership gives you a strategic right hand inside that space: someone to think with you, organize what is developing, and help you move the right work from possibility into action, faster.
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What we can work through together

You may be building from scratch, rethinking something that already exists, exploring a promising opportunity, or trying to make part of the business work better than it does right now.

The work we do together needs more than a quick answer.

It needs space to think, a partner to help make sense of what is emerging, and enough structure to move the work from conversation into something the business can actually use and see impact from.
Growth Strategy
Clarifying where and how the business is ready to grow, what deserves attention now, and what decisions need to be made before the next move.
Offers, Programs, and Innovation Initiatives
Shaping new or existing services, programs, products, partnerships, internal initiatives, or future-facing ideas into something clear enough to build or improve.
Structure and Operations Support
Creating the plans, priorities, communication, ownership, and ways of working that help the right work, and the right people, keep moving.
Leadership Thought Partnership
Giving you a place to think through what you are seeing, sensing, questioning, and deciding with someone close enough to you and your business to understand the nuances.
Customer, Team, or Community Experience
Thinking through how the work feels, functions, and creates value for the people who interact with it, whether we are designing something new or improving what already exists.
Automation and Tools
Streamlining the tools, workflows, and automations behind the work so less time is spent chasing tasks, repeating steps, or doing everything manually and you can spend more time on revenue-driving, strategic work.
the partnership details

How we'll work together

The work of leading, building, and innovating is fluid, and so is our partnership.
This container includes strategic thought partnership, Fractional Chief of Staff support, and space to work through the ideas, decisions, opportunities, and priorities that are most pressing in the business.

What this partnership includes:

Live, Strategic Conversations
I’m a big proponent of not turning everything into a meeting. We'll have live conversations for decisions, direction, planning, nuance, and anything that needs real-time, deeply collaborative thinking.
Async Thought Partnership
For voice notes, questions, updates, ideas, documents, links, and anything you want me to review or think through with you between live conversations.
Working Documents
For priorities, plans, briefs, roadmaps, notes, drafts, decisions, and the pieces we need to keep visible as the work develops.
Execution Support Where Needed
For helping shape materials, clarify communication, organize next steps, review plans, prepare for conversations, or move parts of the work forward directly.
48-hour Response Time
You can expect thoughtful responses from me within 1–2 business days.

The human-first part of this partnership isn't just about the thinking.
It's about being with you in the moments behind the work too.

When the work has to be spoken out loud, presented, launched, led, or carried into a space where other people can finally respond to it, I do not want you standing there feeling like we built the vision together and then you had to walk into the room alone.
If we've spent months preparing you for a big speaking engagement, I can fly out and be your right hand in the room. I can sit beside you before a board or investor meeting. Join you at a team offsite. Support a launch event. Walk through a customer experience with you on the ground.

I’m not here to help you create the vision, hand you the strategy, and disappear. I’m here to stay close enough to help the work move from idea to built reality.
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your strategic advisor & fractional chief of staff

The business matters. So does the person leading it.

My work is built from both sides of my experience: over a decade as a small business owner and a 14-year corporate career leading strategy, innovation, and execution across Fortune 500 companies.
That combination shaped the way I see business.
I understand the relentless pressure of being the person responsible for the vision, the decisions, the people, the customer experience, the details, and the follow-through.

I also understand the complexity of moving work through larger systems, aligning cross-functional teams around priorities, and turn strong ideas into something structured enough to get buy-in, act on, and invest in.

My gift is being able to see the fullness of your bold, big-picture vision and translate that into strategy, structure and a tangible execution plan.

I bring the creative eye from my background in fashion and retail, and the analytical rigor from managing multi-billion-dollar merchandise departments and running my own business P&L. That mix allows me to see both what is possible and what it will actually take to make it work.

When we work together, the focus is on the business: what you are building, where it is going, what needs to move, and what it will take to bring the right ideas into reality.

But I am also paying attention to what the work is asking of you as the person leading it.

I’m a mom of two, a wife, a daughter, a founder, and a person with a full life outside of my work. I do not believe meaningful business growth should require us to ignore who we are as humans behind our work.

That is part of what human-first partnership means to me.

It means our work has room for real life, whether that is a child popping in to say hi on a live call, a decision that needs more space than we expected, or a conversation about what would make the work more sustainable for you, not just more productive for the business.

Growth, innovation, and execution do not happen outside of people. They happen through people: through your capacity, your team’s clarity, your customers’ needs, your communication, your decisions, and the realities around building something that matters.

The goal of this partnership is not just to help the business move forward.

It is to help make room for the kind of leadership, structure, and support that allows you to be more present inside the work and outside of it.

DeAnna McIntosh, Fractional Chief of Staff with an Innovation Lens
Start a conversation

Let’s talk through what strategic support looks like for you.

You don’t need to have everything fully figured out before we talk.
Bring what’s in motion and what’s still emerging: the idea, opportunity, decision, project, growth season, or future-facing thing you’re trying to build. We’ll talk through what you’re sensing, what’s possible, where the gap is showing up, and what kind of strategic right-hand support could help move it forward.

Choose a time below and we’ll start there.
P.S. Tech Happens. If the booking calendar isn’t working, email me directly at deanna@thevisionry.com with 2–3 times that work for you, and I'll send over a calendar invite.

FAQ

A few things that may have popped up in your mind:
Is this Fractional Chief of Staff support?
Yes, but with The Visionry’s human-first, innovation-forward approach. Think of it as strategic right-hand partnership for the ideas, decisions, projects, priorities, and future-facing opportunities that need to move from possibility into reality.
Do you advise, execute, or both?
Both. The point of this partnership is not to leave you with another strategy document to figure out alone. I help you think through what matters, organize the path forward, and support the movement needed to bring the right work to life.
Do I need to know exactly what I need before reaching out?
No. You can come with the raw version: the idea, the opportunity, the tension, the messy pieces, or the future-facing possibility you want help navigating. We’ll sort through where the support should begin.
Is this only for fixing what is stuck?
No. This partnership can help with what is stuck, but in true Visionry form, it is also for creating what does not exist yet: new ideas, offers, initiatives, experiences, partnerships, programs, systems, or strategic directions your business is ready to explore and build.
Is this admin support?
No. This is not task support or inbox/calendar management. It is strategic partnership for work that needs thinking, shaping, organizing, decision-making, and movement.

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The Visionist

a newsletter and podcast about ideas - what keeps them stuck, how to move them forward, and what becomes possible when you do.
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Think pieces designed to activate your creativity, flex your thinking, reframe what's possible, and get you moving on the ideas you're sitting on. Some letters become podcast episodes. Some don't.
The Podcast
Each season, we explore prompts, concepts, techniques, and tools designed to spark the kind of thinking that reimagines what you build, how you work, and the impact you make. New seasons drop on all major podcast platforms.
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