Maternity Leave for Small Business Owners: Why It's Possible (and How to Actually Take It)

There may be no HR department building your leave for you, but that does not mean you have to keep running the business from the hospital bed. A note from DeAnna McIntosh, founder of The Visionry:

The Myth: There's No Such Thing as Maternity Leave for Small Business Owners

The truth: there's no HR department handing you a policy or a paycheck that keeps coming while you're out.

If you want a real maternity leave as a small business owner, you have to build one yourself.

That process usually starts with the same questions every founder asks herself:

How do I pause everything while I'm gone? How do I keep things from falling apart? Will my clients still be there when I come back?

These are the wrong questions - or at least, incomplete ones.

Why Maternity Leave Feels Impossible for So Many Small Business Owners

It's not that founders don't want to take leave. It's that most of them believe, deep down, that they are the business.

And in a lot of cases, they're right.

The client relationships live in their inbox. The approvals stop at their desk. Payroll runs through them.

The team's questions land on their phone. Marketing decisions, sales conversations, every judgment call, big or small, funnels back to one brain.

For many entrepreneurs, maternity leave doesn't feel like taking time off. It feels like putting their entire business at risk.

And when your business depends on you for every single decision, that's not an irrational fear. It's simply a sign that the business has largely, and unsustainably, been built around one person.

That's not a failure. It's just how most businesses get built in the beginning, around the founder, because there's no one else yet.

But it does mean that "taking leave" and "keeping the business standing" can start to feel like two things you can't have at the same time.

What If Maternity Leave Wasn't About Stepping Away?

Here's where I think we're asking the wrong question.

Instead of "How do I disappear?" try asking, "How do I design leadership while I'm gone?"

Those two questions lead to completely different outcomes.

One has you struggling and depleated, checking your phone under the hospital blanket. The other has you handing off a business that's actually being led, not just left unattended.

This Is Where a Fractional Chief of Staff Changes Everything

This isn't vague strategy talk. Here's what it actually looks like, in practice. While you're away, I might:

  • Run leadership meetings in your place
  • Keep projects moving on schedule
  • Manage contractors and vendors
  • Communicate directly with clients
  • Prioritize initiatives so nothing important stalls
  • Solve problems before they ever reach you
  • Organize information so nothing gets lost in the handoff
  • Improve systems that were held together by memory, not process
  • Document processes that only ever existed in your head
  • Identify bottlenecks you've been too close to see
  • Explore new opportunities I see to drive revenue in the business

That's the difference between someone keeping the lights on and someone actually leading in your absence.

That someone will keep priorities moving, support the team, make decisions, strengthen what is already working, and identify the parts of the business that were never sustainable without you at the center of everything. They'll use your time away to make the business stronger, while making room for it to evolve, versus just maintaining what was already there.

That matters deeply to me because I know what it feels like to experience those early postpartum months in two very different ways. When I had my first child during the pandemic, I was fortunate to have something many entrepreneurs don't: enough space to step back from my business and actually be FULLY present as long as I needed.

Shoutout to my clients, who were a dream and so patient with me and the little feet popping into our zoom calls as I eased back into the work.

With my second child, I was working an extremely demanding full-time job in addition to running my own business. I did not have that same space, and honestly, part of me is still trying to get some of that time back.

That is one of the reasons this work means so much to me.

As a Fractional Chief of Staff, I can step in before your leave, build the structure around it, and keep the business moving while you focus on your baby, your healing, and your new life.

DeAnna and her newborn baby girl

The Part No One Talks About

But our work doesn't end when you return, because the woman who comes back is rarely the same woman who left.

Motherhood changes the way we think about time. About success, ambition, capacity, boundaries, presence. Your vision for the business may be less clear.

You'll often want different things entirely.

So why would we expect the business to stay exactly the same?

Some women ease into their return and make slight changes, while others light everything up and rebuild from scratch. I'm here for both.

And that is where being a Fractional Chief of Staff with an innovation lens becomes especially valuable.

While you are away, I optimize what exists. And when you come back, we reimagine what comes next.

Why My Innovation Lens Matters

Traditional operational support asks, "How do we get things back to normal?"

My work as a Chief of Staff with an innovation lens asks, "Should normal still be the goal?"

Maybe you don't want to work on Fridays anymore. Maybe you don't want to be client-facing.

Maybe your offers no longer fit who you are. Maybe you don't want a seven-figure business, you just want one that lets you eat breakfast with your kids every morning.

Innovation isn't always about growth. Sometimes it's about redesign.

How to Prepare for Maternity Leave: Where to Start

A real maternity leave takes more than good intentions. It takes a plan. If you're a founder or business owner starting to think about how to plan maternity leave, ask yourself:

  • What decisions only you can currently make?
  • What projects can wait, and what can't?
  • What systems need to be documented before you go?
  • Who needs visibility into the business before you leave?
  • Who is holding the leadership layer while you're gone?

If you don't have clear answers to all five, that's not a red flag. That's just where the work starts.

You Deserve More Than Survival

Mama, you deserve more than surviving maternity leave. You deserve to experience it. To heal. To bond. To rest.

You deserve to return when you're actually ready, not when the business forces your hand.

And when you do return, you deserve a business that's ready to meet the woman you've become. You deserve a partner who can walk with you through that delicate work of figuring out who she is, and what she wants next.

One of the deepest joys of my work is giving a woman the space to take her leave, then standing beside her as she decides what she wants her business and her life to look like now.

If you're expecting, and you're already trying to figure out how to take a real maternity leave without your business unraveling while you're gone, let's build the leave, the leadership support, and the return together.

Common Questions About Maternity Leave for Founders

How does maternity leave affect a business?

It depends entirely on how the business was built. If every decision runs through you, your leave will feel disruptive, decisions stall, clients notice, momentum slows. But if leadership is distributed before you go, even temporarily, the business can keep moving, and sometimes even improve, while you're out. The impact isn't really about the leave itself. It's about how much of the business exists outside of you.

Can I start a business while on maternity leave?

Some women do. Maternity leave has a way of clarifying what you actually want, and for some founders, that clarity points toward something new entirely. If that's you, the same principle applies: you need support around you, whether that's for the business you're stepping back from, the one you're building, or both. This is often where the "reimagine" side of my work comes in, helping you figure out if what you're feeling is a pull toward something new, or if it's honestly just the exhaustion talking.

If you have an idea you've been sitting on that you're thinking about bringing to life during your maternity leave, I have a helpful tool, The 90-day Roadmap, to help you think it through, see what the idea has the potential to become, and give you a 90-day roadmap to bring it to life.

If you're expecting, and you're already trying to figure out how to take a real maternity leave without your business unraveling while you're gone, let's build the leave, the leadership support, and the return together.

Click here to learn more about Fractional Chief of Staff Support

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